The History

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An Illustrated History

Calligraphic 'swirl' motif

William and Hannah Pratt were carriage masters. Hannah was also a laying out lady.

G. Seller historical photo

William Pratt passed away. Hannah Pratt carried on with the business with the help of George Seller.


Joseph Charles Barsby ‘Charlie’ was born. He was the only child of Charles Seabridge & Mary Hannah Barsby in Newbold Verdon.

G. Seller historical photo

G. Seller became funeral directors with the introduction of our own carpenters.


Charlie Barsby finished his 7 year apprenticeship as a wheelwright with Thomas Hodgkin. A wheelwright served the local community with the... read more

Hannah Pratt passed away.

G. Seller historical photo
c. 1950

With the changing attitudes and need for motorised transport, families wanted the chance to visit their loved one... read more

Charlie Barsby bought the business from George Seller. George wanted to retire and gave Charlie the first refusal to purchase to which he... read more

July 1964
G. Seller historical photo
October 1968

G. Seller & Co. Ltd moved into a new purpose built funeral home that stands to this day, with the latest facilities including enclosed garaging for a Rolls Royce Fleet of 2 Phantom V Limousines and a Silver Shadow Hearse.

David Charles Barsby, Charlie’s youngest son decided to give up his aspiration of becoming a professional footballer and train to become an embalmer.

July 1971
December 1971

George Seller passed away.

David C. Barsby passed his embalming exams achieving the highest marks in the British Institute of Embalmers that year.

January 1972
May 1974

David C. Barsby gained his Diploma in Funeral Directing and became one of the youngest fully qualified Funeral Directors in the UK.

David and his wife, Rose, went to live and run G. Seller & Co.

December 1975

G. Seller & Co. purchased the four cottages and Co-Operative store. The grocery store was to become a new memorial showroom and stone workshop.

G. Seller historical photo

The car park and Old Co-Operative bakehouse was purchased after the Sunbro Hosiery Company ceased to trade.


This saw the updating of our fleet with 3 new Rolls Royce Phantom VI limousines. One of which was built for a Royal Tour of New Zealand.

The catering room was opened and a full drinks licence was granted.

G. Seller historical photo
May 1988

Rose Barsby passed away.

G. Seller historical photo
May 1990

Joseph Charles Barsby senior passed away.

January 1991

David and Susan Barsby got married.

Joseph Charles Barsby, the only son of David and Susan Barsby was born.

November 1991

Introduction of our first ever low line Volvo fleet.

G. Seller historical photo

Newbold Verdon branch office opened.


Introduction of our first Mercedes-Benz fleet.

The bakehouse was extensively refurbished.

October 2011

Joseph Charles Barsby joined the firm.

Amy Elizabeth Smith joined the firm.

December 2014
March 2015

G. Seller & Co. Ltd purchased a new fleet of 3 black Mercedes-Benz Limousines.

G. Seller historical photo
June 2015

Newbold Verdon branch was extensively refurbished.

G. Seller historical photo
November 2016

Joseph and Amy got married.

The fourth generation, Alexa Elizabeth Barsby was born. Alexa is the daughter of Joseph & Amy Barsby.

January 2018
January 2019

The comprehensive 18 month renovation programme of the main office in Hinckley was finished.

A second member of the fourth generation of Barsbys, Rosie Grace Barsby was born. Rosie is the second daughter of Joseph & Amy Barsby.

July 2021
G. Seller History Brochure
For an in-depth look into the history of G. Seller, please download this document G. Seller History (PDF)

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