Privacy Policy

Calligraphic 'swirl' motif

1. Scope

All data subjects whose personal data is collected, in line with the requirements of the General Data Protection Regulation.

2. Responsibilities

2.1 G. Seller & Co. Ltd is responsible for ensuring that this notice is made available to data subjects prior to G. Seller & Co. Ltd collecting/processing their personal data.

2.2 All Employees of G. Seller & Co. Ltd who interact with data subjects are responsible for ensuring that this notice is drawn to the data subject’s attention and their consent to the processing of their data is secured.

3. Privacy notice

3.1 Who are we?
G. Seller & Co. Ltd, 75 Upper Bond Street, Hinckley, Leicestershire, LE10 1RH

Company Registration Number: 827623

The personal data we would like to process on you is:

Personal data type Source
Name Collated from client, held on funeral arrangement booklet and first call information sheet
Address Collated from client, held on funeral arrangement booklet and first call information sheet
Contact email & phone number Collated from client, held on funeral arrangement bookletand first call information sheet

The personal data we collect will be used for the following purposes:

  • The fulfillment of your funeral service

Our legal basis for processing for the personal data:

  • Fulfilment of a contract

Any legitimate interests pursued by us, or third parties we use, are as follows:

  • Florist to fulfill floral order
  • GP in order to complete legal cremation documentation
  • Minister/celebrant or person taking the funeral service in order to fulfill obligations
  • Crematorium, cemetery, Parish Church or burial authority to fulfill deceased instructions
  • Department for Work & Pensions (DWP) in order to fulfill claim for help towards funeral cost

The special categories of personal data concerned are:

  • Religion or Religious Beliefs
  • Health/medical information

3.2 Consent

By consenting to this privacy notice you are giving us permission to process your personal data specifically for the purposes identified.

Consent is required for G. Seller & Co. Ltd to process both types of personal data, but it must be explicitly given. Where we are asking you for sensitive personal data we will always tell you why and how the information will be used.

You may withdraw consent at any time by contacting us to update your preferences.

3.3 Disclosure

G. Seller & Co. Ltd will not pass on your personal data to third parties without first obtaining your consent. The following third parties may receive your personal data for the following purpose(s):

  • A local crematorium for the purpose of organising cremation of the deceased
  • A local cemetery for the purpose of organising burial of the deceased
  • A nominated celebrant for the purpose of arranging details of the funeral service
  • A local musician for the purpose of liaising with you for your musical choices for the funeral service
  • A local doctor or GP in order to complete statutory cremation documentation
  • Our accountants who process our financial records
  • The DWP who may ask for a copy of the funeral invoice for claims made for help towards funeral costs.

3.4 Retention period

G. Seller & Co. Ltd will process personal data for as long as it is necessary to allow us to fulfill your funeral services and will store the personal data permanently.

3.5 Your rights as a data subject

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that G. Seller & Co. Ltd refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined in clause 3.6 below.

All of the above requests will be forwarded on should there be a third party involved (as stated in 3.3 above) in the processing of your personal data.

3.6 Complaints

In the event that you wish to make a complaint about how your personal data is being processed by G. Seller & Co. Ltd (or third parties as described in 3.3 above), or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and G. Seller & Co. Ltd.

The details for each of these contacts are:

Supervisory authority:
Information Commissioner’s Office
Telephone: 0303 123 1113

G. Seller & Co. Ltd:
Joseph Barsby
75 Upper Bond Street
LE10 1RH
Telephone: 01455 637457

3.7 Privacy statement

Personal data

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

How we use your information

This privacy notice tells you how we, G. Seller & Co. Ltd will collect and use your personal data for provision of services, cookies, complaints etc.

Why does G. Seller & Co. Ltd need to collect and store personal data?

In order for us to provide you with a funeral service we need to collect personal data for fulfilment of the contract and any related correspondence. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.

In terms of being contacted for marketing purposes G. Seller & Co. Ltd would contact you for separate consent.

Will G. Seller & Co. Ltd share my personal data with anyone else?

We may pass your personal data on to third-party service providers contracted to G. Seller & Co. Ltd in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide on behalf of G. Seller & Co. Ltd When they no longer need your data to fulfil this service, they will dispose of the details in line with G. Seller & Co. Ltd’s procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.

How will G. Seller & Co. Ltd use the personal data it collects about me?

G. Seller & Co. Ltd will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. G. Seller & Co. Ltd is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.

Under what circumstances will G. Seller & Co. Ltd me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

Can I find out the personal data that the organisation holds about me?

G. Seller & Co. Ltd at your request, can confirm what information we hold about you and how it is processed. If G. Seller & Co. Ltd does hold personal data about you, you can request the following information:

  • Identity and the contact details of the person or organisation that has determined how and why to process your data. In some cases, this will be a representative in the EU.
  • Contact details of the data protection officer, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  • If the processing is based on the legitimate interests of G. Seller & Co. Ltd or a third party, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • How long the data will be stored.
  • Details of your rights to correct, erase, restrict or object to such processing.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority.
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

Terms and Conditions

The information contained in this website is for general information purposes only. The information is provided by G Seller & Co. Ltd and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Every effort is made to keep the website up and running smoothly. However, G Seller & Co. Ltd takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.